Hip-Hop Evolution

Nov 29

Ad-Rock Unveils New Sneaker Partnership with Proceeds Supporting Planned Parenthood

Shortly after the U.S. Election, Brooklyn's Adam Yach Park was swallowed by hate graffiti, and following a rally to speak out against it (see above), Ad-Rock has announced a partnership with shoe company Keep, and the release of his shoe, 'Keep x Ad-Rock midtop.' Even better - net proceeds from the cruelty-free and consciously made shoe will be donated to Planned Parenthood. 

"Winter's cold and I couldn't find a warm sneaker to walk around in. Given the outcome of our current election, it's gonna get a lot colder before we can feel that summer sun again. So I collaborated with my friend Una [Kim, founder of] Keep shoes not just because I wanted warm sneaks, but because I support small business. I support women run business. I support Asian-American run business. Net proceeds of this shoe will be donated to Planned Parenthood because I support a woman's right to choose and feel that women should not be punished for making decisions about their own lives and bodies. If you have similar beliefs, you might wanna grab a pair. Or, if you simply support fresh styles, then you too can be part of what peeps in Keeps are doing." - Ad-Rock