Effective date: April 27, 2016
INFORMATION WE COLLECT
When you visit the Site, we do not collect any personal information from you, such as your name, address, or email address. However, if you choose to subscribe to our mailing list, your email address will be collected and shared with our email service provider, Mail Chimp, solely for the purposes of administering the mailing list services. If you choose to suggest a story, you have the option of submitting your name and email address which will be shared with our service provider to contact you if needed. If you choose to comment on the Site, you will need to log into your Facebook account to access the commenting feature.
WHAT ARE COOKIES AND ONLINE TRACKING TECHNOLOGIES?
Web Browser Cookies
A cookie is a small text file that is sent by a website to your computer or mobile device where it is stored by your web browser. A cookie contains limited non-personal data, usually a unique identifier and the name of the site. This enables a website to recognize you as you move around the website and/or each time you revisit. Cookies are used for a wide variety of purposes on the Internet such as to remember your preferences and settings, to analyze how a website is used by you, and to serve advertising to you.
Cookies may be served to you by the website you are visiting (a “first party cookie”) or by another organization providing services to that website, such as an analytics company or advertising network (a “third party cookie”). They will either be stored for the duration of your visit (a “session cookie”) or they will remain on your device for a fixed period, which could be months or even years, to remember you across multiple browsing sessions (a “persistent cookie”).
Tracking Technologies: Web Beacons/Gifs, Pixels, Page Tags, Script
Web pages, emails and mobile apps may contain a small transparent image file or line of code to record how you interact with them. They are often used in conjunction with web browser cookies (or the unique identifier of your mobile device) and they are used to help websites and app publishers to better analyze and improve their services and in some cases to target advertising based on your browsing behavior and interests. For example, these technologies may track which web pages you visit or which elements of a page you viewed, when and for how long, whether you viewed and/or clicked on an advertisement on a site or whether you opened or clicked on marketing emails sent to you.
HOW ARE COOKIES AND TRACKING TECHNOLOGIES USED?
We may collect information on what other website you came from before visiting the Site, what browser type, device and operating system you are using, the pages you are navigating through and what website you go to after visiting our Site, and average time spent on our Site.
Using this information, we learn how you interact with the Site, how we can improve the design and content of the Site, and how to improve your experiences.
ANALYTICS AND COMSCORE
Non-personal data regarding your actions on the Site (e.g. played X game, visited Y screen) is stored and made accessible via the Game Analytics and Comscore dashboards to us, our Service Providers, the television broadcasters and the Bell Fund (funding agencies) for statistical, analytical and reporting purposes. For instance, the Bell Fund may use this data to measure and report on the number of unique visitors to the Site.
NO ASSOCIATED PERSONAL INFORMATION
We do not associate any of the information automatically collected via cookies and other tracking technologies with any personal information about you. We do not collect or use any personally identifiable data via the Site.
COOKIES AND HOW TO OPT-OUT
If you would prefer not to accept cookies, most browsers will allow you to: (i) change your browser settings to notify you when you receive a cookie, which lets you choose whether or not to accept it; (ii) disable existing cookies; or (iii) set your browser to automatically reject any cookies.
You may also opt-out of network advertising programs that track your activities across multiple websites to deliver personalized advertising content to you. Please visit Digital Advertising Alliance of Canada Opt-Out Page, NAI Opt-Out Page and the Ad Choices Opt-Out Page.
These websites provide tools that identify member companies that have cookies on your browser and provides mechanisms to opt-out of those cookies. You will still receive other types of advertising from participating companies; however, it will not be based on your interests. Deleting browser cookies can remove your opt-out preferences, so you should use these tools periodically to ensure that your preferences are up-to-date.
HOW TO CONTACT US